Introducing Occupation-Based Market Sizing

Create, refine and analyze market estimates based on job occupation. Find your ideal customers more easily than ever.

We’re excited to announce a new feature on the Olympus Intel platform that makes understanding your market even easier. Beta access to our occupation-based data explorer is available to all Professional and Enterprise plan subscribers today; occupation-based market-sizing will roll out to users in the coming weeks. 

What’s New?

You can now estimate market sizes based on specific job roles and professions, not just industries. This means you can directly find out how many potential customers are in your target occupation, no matter where they work. Or, if your product or service is targeting a specific job function, its now even easier to create, refine and analyze information about your target markets.

Why Is This Important?

• Simplify Your Research: No more guessing which industries your target customers might be in.
• Save Time: Get immediate insights without complicated data crunching.
• Improve Accuracy: Focus on the exact group of people who need your product or service.
• Unlock Valuable Insights: You might be surprised to find where and how many of specific occupations are employed by various industries, helping to inform your go-to-market planning and outreach efforts.

How Does It Help?

Imagine you have a product designed specifically for lawyers. Previously, you had to figure out which industries employ lawyers—a complex and time-consuming task. Now, you can simply select “lawyers” as your target occupation and instantly see how many there are across all industries and within specific industries.

Other Examples:

• Targeting Software Developers? Find out how many software developers work in any industry, from tech to retail. 
• Offering Services to Accountants? Get the total number of accountants without sifting through multiple industry codes.

In the current beta, users can explore this data and apply it to their market estimates during the considerations and constraints workflow.

The ability to create market estimates from start to finish with occupation as the primary input will be made available to Professional and Enterprise plan subscribers in the coming weeks.

Questions? Need more information? 

Our team is happy to answer any questions on how occupation-based market-sizing and Olympus Intel's many other tools can help your business achieve its full potential. You can get in touch with us here.