Market Sizing

Use Case: New Market Entry

Validate your business idea with our self-serve Market Sizing app. Instantly calculate TAM, SAM, and SOM to make informed decisions using data-driven insights.


 

Who?

Entrepreneurs and innovators:

  1. Individuals or teams exploring new business ideas.
  2. Looking to validate whether there is a viable market for a new product or service.
  3. Seeking data-driven insights to make informed decisions about entering a new market or pivoting their concept.

The Challenge: 

When considering launching a new business or product, a fundamental question arises: “Can I build a business around this? Are there enough people who would buy this?” Conducting thorough market research to validate a business idea is crucial but often daunting. It involves complex data analysis, significant time investment, and potentially high costs. Without clear insights into market size and potential demand, entrepreneurs risk investing resources into ideas that may not be viable or missing opportunities to pivot to more promising markets.

Our Solution:

Our self-serve Market Sizing application simplifies this process by providing an intuitive platform that helps you:

  • Select potential market segments easily:
    • Use our user-friendly interface to choose market segments related to green industries from simplified industry classifications.
    • Add multiple segments such as renewable energy, electric vehicles, sustainable agriculture, and more to cover all areas relevant to your investment hypothesis.
  • Input investment details with guided questions:
    • Answer straightforward questions about your proposed product or service, revenue model, and pricing strategy.

No need for expert knowledge in market research or data analysis.

The Outcome

Receive instant, accurate market calculations:

      • Automatically compute your TAM, SAM, and SOM for selected green sectors based on your inputs.
      • Access detailed geographical insights down to the county level to identify regions with the highest demand potential.
      • Get easy-to-read graphs and charts that illustrate the market potential for your business idea.
      • Use these visuals to assess viability or present to partners and stakeholders.
      • Utilize our company lookup feature to identify existing competitors or potential collaborators in your chosen segments
      • Compare different market segments to determine the most promising opportunities.
Benefits

Validated business idea: Gain confidence in the viability of your business concept with data-backed market analysis. If the data suggests limited demand, identify alternative markets or adjust your offering accordingly.

Save resources: Avoid the high costs of traditional market research firms or the time-consuming process of manual research.Rapidly evaluate multiple ideas or markets to focus on the most promising ones.

Risk mitigation: Prevent investing in a market with insignificant demand. Make early adjustments to your business based on reliable data, reducing sunk costs. 

Emotional Impact:
 • Empowerment: Take charge of your entrepreneurial journey with clear insights at your fingertips. Feel confident making critical business decisions with solid data support. 
 • Peace of mind: Ease anxiety about the unknowns of market demand. Rest assured that you’re moving forward with a validated concept.
 • Motivated focus: Be motivated by identifying real opportunities and potential for success. Focus your passion and resources where they matter most.

Questions? Our team would love to hear from you, so please get in touch

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