Market Sizing

Use Case: Confirming an Investment Hypothesis

Validate investments with our self-serve Market Sizing app. Calculate TAM, SAM, and SOM effortlessly to access accurate market data for informed decisions.


We'll use the example of green investment to illustrate Olympus Intel's use case when validating investment hypotheses. 

Who?

Investors and Financial Analysts:

  1. Validate investment hypotheses and understand market potential.
  2. Identify promising sectors within the green economy for investment opportunities.

The Challenge: 

Investing in green industries is becoming increasingly attractive due to global shifts toward sustainability and environmental responsibility. However, investors often face difficulties confirming whether specific green sectors offer viable and profitable opportunities. 

Calculating market sizes like Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) for emerging green industries can be complex, time-consuming, and costly. Accessing reliable, up-to-date data on these rapidly evolving markets is challenging, making it difficult to make informed investment decisions. 

Our Solution:

Our self-serve Market Sizing application simplifies this process by providing an intuitive platform that helps you:

  • Select Target Market Segments easily
    • Use our user-friendly interface to choose market segments related to green industries from simplified industry classifications.
    • Add multiple segments such as renewable energy, electric vehicles, sustainable agriculture, and more to cover all areas relevant to your investment hypothesis.
  • Input investment details with guided questions:
    • Answer straightforward questions about your revenue model and pricing.

No need to waste time gathering extensive datasets or hire an expert in market research.

The Outcome

Receive instant, accurate market calculations:

      • Automatically compute your TAM, SAM, and SOM for selected green sectors based on your inputs.
      • Access detailed geographical insights down to the county level to identify regions with the highest growth potential.
      • Get easy-to-read graphs and charts that illustrate the market potential of various green industries.
      • Use these visuals in presentations, reports, or strategy sessions.
      • Utilize our company lookup feature to identify key players, emerging startups, and investment trends in your chosen sectors
      • Compare different market segments to find the most promising opportunities.
Benefits

Validated Investment Hypotheses: You now have a data-backed foundation to support your investment thesis in green industries.

Informed Decision-Making: Make strategic decisions about where to allocate funds within the green sector based on accurate market data. Use the detailed market analysis to identify high-growth areas and potential risks

Time and Cost Efficiency: Save significant time and resources compared to hiring a market research firm or conducting manual research. The wizard-style interface simplifies complex market sizing processes, making it accessible even without a background in market research.

Strategic Clarity: Gain a better understanding of the green market landscape, informing both your investment strategies and portfolio management.

Emotional Impact:
 • Confidence: Feel assured in your investment choices with solid, reliable data supporting your hypotheses. Reduce uncertainty and hesitation when entering new markets.
 • Peace of mind: Alleviate the stress associated with making high-stakes investment decisions in emerging sectors.
 • Empowerment: Take control of your research process without relying on external consultants

Questions? Our team would love to hear from you, so please get in touch

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