As a founder, entrepreneur, or business leader, you’ve likely wrestled with the challenge of estimating revenue potential and crafting pricing strategies that feel grounded in reality. Whether you’re launching a new product, entering an unfamiliar segment, or simply refining your go-to-market plan, understanding the true size of your opportunity is crucial—and yet traditional market research can be slow, expensive, and inflexible.
- Time-Consuming: Manual data gathering and spreadsheet gymnastics can eat up weeks of your precious time.
- Costly: Consultant fees and pricey industry reports can strain any startup budget.
- Inflexible: Making scenario tweaks often means starting back at square one with new calculations.
- Frustrating: Piecing together disparate data sources leaves you questioning the accuracy of your estimates.
We built the Market Opportunity Simulator to eliminate these pain points, so you can spend less time wrestling with numbers and more time acting on them.
Meet the Market Opportunity Simulator
Live today in beta for all Professional and Enterprise subscribers, the Market Opportunity Simulator is your interactive, self-service tool for:
- Selecting from 1,000+ Market Segments
Tailor your analysis by choosing the exact industries and niches you care about.
- Experimenting with Pricing Models
Try one-time fees, subscriptions, usage-based pricing—or all of the above—and see the impact instantly.
- Estimating Real-Time Market Potential
Get live calculations of your TAM, SAM, and SOM without ever leaving the browser.
- Comparing Scenarios Side-By-Side
Adjust any input and immediately see how your opportunity grows—or shrinks—across different market assumptions.
Why It Works
- Speed to Insight
Instant market calculations mean you’re never more than a click away from the answers you need.
- Strategic Flexibility
Swap in new segments or pricing plans on the fly—no more re-running complex spreadsheets.
- Cost-Effective
All the power of a consulting engagement, for a fraction of the price, directly in your browser.
As entrepreneurs ourselves, we know that speed, adaptability, and affordability aren’t just buzzwords—they’re the difference between seizing an opportunity and watching it slip away. That’s why the Market Opportunity Simulator was one of our most requested features during customer interviews—and why we can’t wait for you to try it.
Get Started in Seconds
If you’re already on a Professional or Enterprise plan, simply log in and click “Market Opportunity Simulator” on your dashboard. If not, you can upgrade or start a free trial at any time—get set up in minutes and begin exploring your market today.
Try the Simulator Now →
Questions? Reach out any time at get in touch—we’d love to help you uncover your next big opportunity.
