Introducing the Market Opportunity Simulator

As a founder, entrepreneur or business leader, you often face the daunting task of accurately estimating revenue potential while crafting effective pricing strategies. Whether it is launching a new company, go-to-market strategy for a new product or entering a new segment or vertical, you want to know what the opportunity looks like. Traditional methods for market sizing and market research are often:

1. Time-Consuming: Manual calculations and extensive data gathering slow down your decision-making process.
2. Costly: Hiring consultants, purchasing expensive reports or using your precious time strains your budget and prevents your from focusing on bigger priorities.
3. Inflexible: Difficulty quickly testing how different market scenarios and pricing strategies impact your total addressable market.
4. Frustrating: Pulling together different pieces of data into excel, PDF reports you think are relevant to your goals and stitching together what may be a reasonable estimate.

These challenges leave too many entrepreneurs distracted from their core mission of growing their business, and potentially missing valuable market opportunities.

Our Solution: The Market Opportunity Simulator

We’re excited to introduce the first beta version of Market Opportunity Simulator, a new feature within the Olympus Intel platform designed to address these pain points head-on. This was one of the most requested features during our conversations with founders and we are excited to be sharing with everyone today.

The Market Opportunity Simulator is available to all Professional and Enterprise plan members today.

What is the Market Opportunity Simulator?

The Market Opportunity Simulator is an interactive market analysis tool that empowers you to:

• Select from Over 1,000+ Market Segments:
  • Tailor analysis by choosing relevant industries and niches, enhancing market segmentation efforts.
• Input and Adjust Pricing Strategies
  • Experiment with different pricing models to see how they affect your revenue projections and estimated market size.
• Instantly Estimate Your Market Potential:
  • Receive real-time calculations of your Total Addressable Market (TAM) and compare it to the total market.
• Explore Market Scenarios:
  • Quickly adjust variables to test various market sizing approaches, enabling agile and informed decision-making.

Built for faster, flexible and affordable answers

As seasoned practitioners of market sizing studies ourselves (and founders of a business that is already benefiting from this feature), we know firsthand how important faster, flexible and cost efficient tools are for helping entrepreneurs, founders and business leaders make better decisions. During our building process, we aligned on three challenges we needed to solve with this feature: speed to insights, flexibility for adapting to change and affordable for all entrepreneurs. 

We think we accomplished just that. Market Opportunity Simulator enables: 

1. Accelerated Market Research
   1. Real-Time Insights: Obtain immediate results for your market analysis, reducing the time spent on data collection and calculations.
   2. Efficiency: Streamline your market research process, allowing you to focus on refining your business plan and engaging with your customer base.
2. Flexible Scenario Planning
   1. Interactive Exploration: Easily modify market segments and pricing to see instant changes in your revenue opportunities and market potential.
   2. Strategic Agility: Adapt your marketing strategies based on data-driven insights, giving you a competitive edge.
3. Cost-Effective Solution
   1. Affordable Access: Eliminate the need for expensive consultants or software, making advanced market analysis tools accessible to startups and small businesses.
   2. Self-Service Platform: User-friendly interface requires no specialized expertise, empowering you to take control of your market planning.

Using the Market Opportunity Simulator

Getting started is easy. If you aren't subscribed to a Professional or Enterprise plan, you can get started in minutes. After that, you're ready to explore in seconds:

1. Access the Tool:
   1. Log in to your Olympus Intel account.
   2. Navigate to the Market Opportunity Simulator from your dashboard.
2. Select Your Market Segments
   1. Browse over 1,000+ industries and niches.
   2. Choose segments that align with your product or service.
3. Input Your Pricing Strategies
   1. Enter your pricing models, whether it’s a subscription model, one-time purchase, or tiered pricing.
   2. Adjust pricing variables to see their impact on your estimated market size.
4. Analyze the Results
   1. View real-time market sizing calculations, including TAM, SAM, and SOM.
   2. Compare different scenarios side by side.
5. Apply Insights to Your Strategy
   1. Use the data to refine your business plan, optimize marketing strategies, and make confident decisions about market entry or expansion.

What else?

Designed for Entrepreneurs: We build with the needs of startups and small businesses as our first priority, always.

Comprehensive Insights: You deserve better access to data and information to inform market analysis.

Supportive Community: We're focused on access to additional resources and support to maximize how you benefit from our newest tool.

Ready to Unlock Your Market Potential?

Try it now and transform your market strategy.