--- title: "Case Study: Investor-Ready Market Sizing | Olympus Intel" description: See how a health-tech founder used Olympus Intel to build investor-ready TAM, SAM, and SOM projections—turning complex data into a winning pitch deck. image: https://olympusintel.com/hubfs/AI-Generated%20Media/Images/abstraction%20of%20a%20document%20charts%20and%20other%20business%20iconography-1.jpeg --- [![Olympus Intel Market-Sizing Logo](https://olympusintel.com/hubfs/OI%20.png)](https://olympusintel.com) - [Home](https://olympusintel.com) - [About](https://olympusintel.com/about) - [Blog](https://olympusintel.com/blog) - [FAQs](https://olympusintel.com/faqs) - [Contact Us](https://olympusintel.com/contact) [SIGN UP](https://olympusintel.com/checkoutstart-select) [Log In](https://platform.olympusintel.com) Market Sizing # Case Study: Investor-ready Market Sizing with Olympus Intel See how a health-tech founder used Olympus Intel to build investor-ready TAM, SAM, and SOM projections—turning complex data into a winning pitch deck. [Katie Iannace](https://olympusintel.com/blog/author/katie-iannace) Jun 5, 2025 --- Naomi, a passionate entrepreneur, was on the verge of [pitching](https://olympusintel.com/blog/use-case-investor-pitch-preparation-b2b) her innovative health-tech startup to a group of potential investors. Her product aimed to revolutionize remote patient monitoring, but during preliminary discussions, the investors emphasized the importance of solid market sizing data—specifically, [Total Addressable Market (TAM)](https://olympusintel.com/blog/how-to-find-tam-sam-and-som-a-comprehensive-guide), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM). Unfamiliar with these concepts and pressed for time, Naomi needed a solution that could quickly and accurately provide the necessary insights without requiring her to become a market analyst overnight. Discovering Olympus Intel, Naomi was relieved to find a user-friendly platform designed for entrepreneurs like herself. Instead of spending hours researching just to put her best guess in the pitch deck, she’ll have actual answers and data sources to back up her claim.  Naomi has a clear idea of her ideal market, which focuses on patient care outside of hospitals and doctors’ offices. She creates a custom market segment by typing keywords and selecting the relevant sectors from the results. She chooses the following segments:  - Home health care services - Nursing care facilities/skilled nursing facilities ![Screenshot 2024-11-04 at 4.46.54 PM](https://olympusintel.com/hs-fs/hubfs/Screenshot%202024-11-04%20at%204.46.54%20PM.png?width=624&height=303&name=Screenshot%202024-11-04%20at%204.46.54%20PM.png) Guided through defining her revenue model, she input her pricing plans.  - One-off: Naomi charges a one-time $2,000 fee for purchasing the patient monitoring hardware. - Subscription-based pricing plans**:** A buyer can choose three different monthly plans, depending on what vitals and stats they want to monitor. Naomi takes the average cost of her pricing plan for this model and enters $75. ![Screenshot 2024-11-04 at 4.48.43 PM](https://olympusintel.com/hs-fs/hubfs/Screenshot%202024-11-04%20at%204.48.43%20PM.png?width=624&height=243&name=Screenshot%202024-11-04%20at%204.48.43%20PM.png) Naomi could gut-check the first round of data when the Olympus Intel platform displayed the total market size and total addressable market for the given segments.  ![Screenshot 2024-11-04 at 4.49.42 PM](https://olympusintel.com/hs-fs/hubfs/Screenshot%202024-11-04%20at%204.49.42%20PM.png?width=624&height=365&name=Screenshot%202024-11-04%20at%204.49.42%20PM.png) Naomi was particularly intrigued by digging into the detail table at the bottom of the page, where she could view information such as the number of firms, establishments, employees, and annual payroll of each segment. She thought it would be powerful to include the deep dive list of top companies within the “home health care services” to show investors an example of the specific companies she will target.  ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXdBtdawjZF1nrfybKsX-vg6uM3_QlybS3Bt6_TgckQcZKgm7bMzUnciFheagynODv0ZhNjrTD6yr_7YC8JvnVOQGEN-Zzbyci5j25E7NSh3gZ6diSbLRHjeGkQ_wsmsMP2CX9DFUCGBJHFbiIRL6sP2mUNS?key=99_0rZuT7Ugd2D6H5P1XyA) At the start of this endeavor, Naomi was most concerned about narrowing down her TAM and getting an accurate idea of the service addressable market and most importantly, her service obtainable market. She was relieved to see the Olympus Intel platform distill the complex data crunching into a few easy-to-answer questions. Naomi proceeded through the questionnaire entering constraints that affected her ability to sell her remote patient monitoring product.  For example, she was asked about geographical areas where she could sell. Though Naomi could potentially sell to any state in the U.S., it would take a lot of time to check HIPAA compliance and she does not have the staff to reach out to all those places. That is why, for current sales geographies, she only selects states with vital health-tech ecosystems and chooses California, Massachusetts, New York, and Texas.  ![Screenshot 2024-11-04 at 4.54.35 PM](https://olympusintel.com/hs-fs/hubfs/Screenshot%202024-11-04%20at%204.54.35%20PM.png?width=624&height=246&name=Screenshot%202024-11-04%20at%204.54.35%20PM.png) She proceeds through the questionnaire, adding company size constraints as her initial price point is for medium and large businesses. She’ll wait to target small businesses (49 employees and under) when she has a lower-cost version.  The Constraint Questionnaire further helped her refine her SAM and SOM by considering factors like market competitiveness and regulatory barriers. ![Screenshot 2024-11-04 at 4.56.15 PM](https://olympusintel.com/hs-fs/hubfs/Screenshot%202024-11-04%20at%204.56.15%20PM.png?width=624&height=337&name=Screenshot%202024-11-04%20at%204.56.15%20PM.png) With Olympus Intel’s comprehensive database and powerful calculations, Naomi was then able to explore both an overview and detailed information on her market segment, starting with her market summary: - TAM: $96,024,800 - SAM: $25,697,549 - SOM: $2,010,103 ![Screenshot 2024-11-04 at 4.57.30 PM](https://olympusintel.com/hs-fs/hubfs/Screenshot%202024-11-04%20at%204.57.30%20PM.png?width=624&height=356&name=Screenshot%202024-11-04%20at%204.57.30%20PM.png)   Naomi used detailed market data to make her case to investors, saying that though her obtainable market was limited, with investment help, she could expand her operations to capture a $25 million market share. To help prove her point, she sorted her SAM by “Establishments”, to show the top states with the largest numbers of businesses in this sector. It revealed interesting results, like Missouri and Michigan landing in the top 7 for “Home Health Care Services.” With few people targeting these areas, Naomi can make a case to investors about why getting her product out into the world is essential.  ![Screenshot 2024-11-04 at 4.58.11 PM](https://olympusintel.com/hs-fs/hubfs/Screenshot%202024-11-04%20at%204.58.11%20PM.png?width=624&height=280&name=Screenshot%202024-11-04%20at%204.58.11%20PM.png) Armed with detailed graphs and easy-to-understand data from Olympus Intel, Naomi confidently incorporated her market figures into her investor presentation. The visualizations highlighted not just the market's vast potential but also her realistic share within it. During the pitch, the investors were impressed by her thorough understanding of the market landscape. Thanks to Olympus Intel, Naomi transformed a daunting requirement into a compelling strength, significantly boosting her credibility and increasing her chances of securing the investment. Questions? Our team would love to hear from you, so please [get in touch](https://olympusintel.com/about#getintouch)!  You may also like: [Case Study: Strategic Market Expansion with Olympus Intel](https://olympusintel.com/learningcenter/case-study-market-expansion)   [Market Sizing](https://olympusintel.com/blog/tag/market-sizing) [Case Study](https://olympusintel.com/blog/tag/case-study) ## Similar posts Market Sizing ### [Use Case: Investor Pitch Preparation for Early Stage B2B Entrepreneurs](https://olympusintel.com/blog/investor-pitch-preparation-b2b) Learn to build investor-ready pitch decks with data-driven TAM, SAM & SOM analyses in Olympus Intel. Impress investors with clear, credible market... Katie Iannace Jun 18, 2025 Market Sizing ### [What VC Investors Want to Know About Your Startup](https://olympusintel.com/blog/what-investors-want-to-know-startup) What VC investors want to know: Learn how to present market sizing, insights, and a compelling pitch to secure funding for your startup. Katie Iannace Jun 6, 2025 Market Opportunity ### [Introducing the Market Opportunity Simulator](https://olympusintel.com/blog/introducing-the-market-opportunity-simulator) Explore our new interactive tool for instant TAM, SAM & SOM modeling—run scenarios, compare pricing models, and export investor-ready reports in... Tyler Sinclair Nov 15, 2024 ### Get notified on new marketing insights Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry. ![Olympus Intel](https://olympusintel.com/hs-fs/hubfs/Artboard%2018-1.png?width=300&height=62&name=Artboard%2018-1.png "Olympus Intel")   [LinkedIn](https://www.linkedin.com/company/olympus-intel) [Privacy Policy](https://olympusintel.com/privacy-policy) [Terms of Service](https://olympusintel.com/terms-of-use) [Email Us](https://olympusintel.com/contact)   Copyright © 2024 Olympus Intel  ### Subscribe to be the first to know about upcoming product releases, new resources, and more! ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Katie Iannace", "url" : "https://olympusintel.com/blog/author/katie-iannace" }, "dateModified" : "2025-06-05T19:51:47.197Z", "datePublished" : "2025-06-05T19:30:48.000Z", "headline" : "Case Study: Investor-Ready Market Sizing | Olympus Intel", "image" : [ "https://olympusintel.com/hubfs/AI-Generated%20Media/Images/abstraction%20of%20a%20document%20charts%20and%20other%20business%20iconography-1.jpeg" ], "mainEntityOfPage" : { "@id" : "https://olympusintel.com/blog/case-study-new-business-market-sizing", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://olympusintel.com/hubfs/OI%20.png" }, "name" : "Olympus Intel" } } ``` ```json { "@context" : "https://schema.org", "@type" : "BreadcrumbList", "itemListElement" : [ { "@type" : "ListItem", "item" : "https://olympusintel.com/blog", "name" : "Blog", "position" : 1 }, { "@type" : "ListItem", "item" : "https://olympusintel.com/blog/case-study-new-business-market-sizing", "name" : "Case Study: Investor-Ready Market Sizing", "position" : 2 } ] } ``` ```json { "@context" : "https://schema.org", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "TAM (Total Addressable Market) shows the total revenue opportunity for a product. SAM (Serviceable Available Market) narrows that to the segment your business can reach. SOM (Serviceable Obtainable Market) is the portion of SAM you can realistically capture in the near term." }, "name" : "What is TAM, SAM, and SOM?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "She typed in keywords describing her health-tech solution, then selected relevant NAICS segments: Home health care services and Nursing care facilities." }, "name" : "How did Naomi choose her market segments?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Her TAM was $96 million, SAM was $25.7 million, and SOM was $2.01 million." }, "name" : "What are Naomi's final SOM, SAM, and TAM numbers?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Complete the constraint questionnaire, input your revenue models, and click 'Generate Results.' You'll instantly see detailed TAM, SAM, and SOM projections, fully sourced and exportable for your pitch deck." }, "name" : "How do I get investor-ready market sizing with Olympus Intel?" } ] } ```