Expert resources for B2B startups

Market Sizing

What is TAM and How to Calculate It: Unlocking Your Market Potential

Learn what Total Addressable Market (TAM) is, why it matters, and a simple step-by-step method to calculate your market’s true potential

Market Sizing

How to Find TAM, SAM, and SOM: A Comprehensive Guide

Learn the difference between Total Addressable (TAM), Serviceable (SAM), and Service Obtainable (SOM) markets—and how to calculate each for your...

Market Sizing

How B2B Market Sizing Works: Mapping Your Business Landscape

Discover the essentials of B2B market sizing—TAM, SAM & SOM—and learn how to build a validated, transparent model for your company.