Expert resources for B2B startups

Market Sizing

How to Find TAM, SAM, and SOM: A Comprehensive Guide

Learn the difference between Total Addressable (TAM), Service Addressable (SAM), and Service Obtainable (SOM) Markets, and how to calculate each.

Market Sizing

How B2B Market Sizing Works: Mapping Your Business Landscape

Discover the basics of market sizing and why it's crucial for founders to have a validated and transparent model to base their company on.