Preparing a compelling investor pitch requires more than a great idea—it demands data you can trust. In this use case, see how Olympus Intel helps early-stage B2B founders build investor-ready decks by embedding clear, credible TAM, SAM & SOM analyses.
1. Define Your Market Opportunity
Start by identifying your Total Addressable Market (TAM). Use our TAM guide to calculate the full universe of potential customers.
• Pull in industry revenue data (e.g., from NAICS/BLS).
• Apply broad filters—geography, firm size, verticals—to set realistic boundaries.
• Note potential outliers or niches that could inflate your TAM estimates.
2. Narrow to Your Serviceable Market
Next, refine to your Serviceable Addressable Market (SAM). Filter by geography, industry verticals, or company size in the Model Builder—learn more in our SAM deep dive.
• Exclude segments outside your sales reach or product fit.
• Layer additional filters such as revenue band or employee count.
• Review how different combinations impact SAM size—and pick the one that best matches your go-to-market plan.
3. Drill to Your Obtainable Share
Finally, estimate your Serviceable Obtainable Market (SOM) using real-world constraints—sales capacity, conversion rates, and competitive landscape. See our SOM article for methods and examples.
• Input realistic conversion assumptions (e.g., 3–5% close rate).
• Factor in ramp time for new sales hires or channel partners.
• Compare against competitors’ market shares to sanity-check your projections.
4. Embed Charts Directly into Your Deck
Olympus Intel lets you export polished charts—TAM vs. SAM vs. SOM visualizations—straight into PowerPoint. Investors love seeing data presented clearly.
• Choose from bar, pie, or waterfall charts to highlight key comparisons.
• Add your company logo and custom color palette for brand consistency.
• Export as SVG or PNG to maintain high resolution on every slide.
5. Pro Tips for Maximum Impact
• **Narrative over numbers:** Always pair charts with a one-sentence takeaway.
• **Benchmark context:** Show how your SOM stacks up against industry incumbents.
• **Scenario planning:** Include a “what-if” slide with aggressive vs. conservative assumptions.
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