Case Study: Investor-ready Market Sizing with Olympus Intel

Naomi, a passionate entrepreneur, was on the verge of pitching her innovative health-tech startup to a group of potential investors. Her product aimed to revolutionize remote patient monitoring, but during preliminary discussions, the investors emphasized the importance of solid market sizing data—specifically, Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM). Unfamiliar with these concepts and pressed for time, Naomi needed a solution that could quickly and accurately provide the necessary insights without requiring her to become a market analyst overnight.

Discovering Olympus Intel, Naomi was relieved to find a user-friendly platform designed for entrepreneurs like herself. She utilized the AI-Assisted Segment Generation feature by simply describing her target market: people and businesses who can rely on remote patient monitoring in the healthcare sector. The platform intelligently suggested relevant market segments, pulling from comprehensive datasets that Naomi wouldn’t have known how to access on her own. Guided through defining her revenue model, she input her subscription-based pricing plans. The Constraint Questionnaire further helped her refine her SAM and SOM by considering factors like market competitiveness and regulatory barriers.

Armed with detailed graphs and easy-to-understand data from Olympus Intel, Naomi confidently incorporated the TAM, SAM, and SOM figures into her investor presentation. The visualizations highlighted not just the vast potential of the market but also her realistic share within it. During the pitch, the investors were impressed by her thorough understanding of the market landscape. Thanks to Olympus Intel, Naomi transformed a daunting requirement into a compelling strength, significantly boosting her credibility and increasing her chances of securing the investment.

Questions? Our team would love to hear from you, so please get in touch! 

You may also like: 

• Case Study: Strategic Market Expansion with Olympus Intel